"The number of our fans using digital technology is always growing." - said Zenit commercial director Dmitry Mankin. "We share the interests of our supporters and appreciate what is important to them. Football is, after all, about emotions. The Zenit stickers allow fans to express their love for the club and these new characters will help show the atmosphere of the match, wherever you are in the crowd or not. In the future, we will continue to expand the possibilities of communication fans in the digital arena." 

Viber is one of the leading instant messaging services in the market, with a global audience of more than 800 million registered users. In Russia, according to data from February 2017, Viber has been installed by more than 76 million users. Stickers are one of the most popular features of the application among Russian users in addition to text messaging, voice and video calls, and Viber Out calls. 

"Stickers are a simple way to integrate communication with users." Said the head of Viber in Russia and CIS Evgeny Roshupkin. "According to statistics, after downloading the pack subscribers send at least 10 stickers to their friends and acquaintances."

Zenit are the first Russian football club to launched branded stickers on Viber. They are available to everyone here on this link. The package price is just 149 rubles or approximately 2 Euros.