The opening of Stadium St. Petersburg was the fifth most searched for term for the residents of St. Petersburg and the Leningrad region during 2017.

Zenit were the third most searched for throughout the year in the sports category, coming just behind the FIFA Confederations Cup and the IHF World Hockey Championship. The greatest surge of interest in the blue-white-sky blue games occurred in August, when Zenit were ranked second in searches, just behind the hit TV series Game of Thrones!