Zenit and SAP have entered into a cooperation agreement
A joint presentation was held in Moscow, a few hours before the Super Cup of Russia map. The agreement is for three years
SAP's partnership with Zenit is the first implementation of its kind in the Russian sports industry and is one of the largest commercial contracts for the blue-white-sky blues.
Together with SAP, the club contact centre plans to effectively manage incoming and outgoing phone calls in a unified system which will make it possible to record the history of contacts with our target audiences and will help to analyze and manage the further development of relations. Fans will be able to receive individual offers from the club, including discounts on the purchase of tickets, merchandise and much more.
"Everyone knows that Zenit are the most popular club in the country with an army of fans and according to recent studies, 15 million people support the club, and each of them must be heard," said Zenit General Director Maxim Mitrofanov. "We need to know what they expect, what they want and for this you need to use the most advanced IT-mechanisms. This will allow us to reach out using the SAP CRM system which will be introduced in Zenit. Bringing each fan to us means we can communicate with all of them. Quite a number of services will be open and we can generate customized offers related to visiting the Petrovsky and for away matches too, with other elements of the interaction with fans possible too."
"SAP is a company which makes business applications, software for managing various areas of activity, including more recently, sports." Said General Director of SAP CIS Pavel Gontarev. "This is a developing area, with projects in this field which we are implementing across the world. Some have been used in Germany, some by Bayern Munich and Manchester City. We also work in other areas too. If you go to a new NBA website and look at the statistics section, which can go back to the 1940s, you will know that it is built using SAP technology. In Russia, we have been working for more than 25 years, but in the sports field this partnership with Zenit is a first step.This is a club that is close to us in spirit, in terms of the relationship to technology, innovation and opportunities which come through the internet and other means of communication. We have similar colours, we cheer for Zenit and are pleased that we are now implementing a joint project."
Using the SAP logo, one of the world's leading IT companies will form part of the club, it will be in the stands at the Petrovsky and on the club's website. So SAP will be able to support Russian sport and to present its self to a brand new audience of millions of fans. In addition, SAP and Zenit football club will jointly carry out activities for the fans and the media and will present modern technologies in sports, the best matches and the club.
Learn more detailed information about the uses of SAP on the company websites www.sap.com and www.sap.ru .
