Zenit and Gazprombank launch the Creative Laboratories programme

The club announced the project at a press conference alongside Gazprombank at New Holland, one of St. Petersburg’s premier leisure areas.

Zenit and Gazprombank launch the Creative Laboratories programme

Creative Laboratories is a unique idea for the city of St. Petersburg with the aim of combining art, sport and business, and together finding and developing the future innovators of tomorrow’s creative landscape. 

The first Create Laboratory will be held from 6 to 8 June and will be dedicated to media art and augmented reality (AR). Young artists, designers, researchers and students will work on a range of projects under the guidance of experienced experts, including Lisa Savina, a media artist and one of the pioneers of this field in Russia, also involved with be the founders of the Gonzo Studio and School Ksenia Diodorova and Alexei Poleukhin. 

Zenit Communications Director Zhanna Dembo told the press conference: “Zenit are a key part of the social and cultural life of this city, and even this country. It is important for us to be involved in this type of programme be it in St. Petersburg, in Russia and even across the world. Sport truly brings people together, as do art and science and these areas often overlap. The club are always in need of interesting and creative people who are passionate about their work, so with the help of Gazprombank and this project we intend to find them.”

The first three-day intensive course will take place at the Zifergauz Digital Art Gallery located within the New Holland complex.