We're nominated for the joint project with G-Drive fuel when Malcom collected his G-Drive Player of the Month award via drone.

The project with our Brazilian forward was nominated for this prestigious award in a special category: Best Ethical Response to COVID-19 – Sport. This award rewards innovation in sponsorship projects in the sports industry in the face of the coronavirus pandemic.

The campaign reached over 19 million views across all platforms.


Best Ethical Response to COVID-19 – Sport
– BT: We Connect For Good
– Levi’s x Liverpool FC
– Lucozade Sport – The Keep Us Moving Initiative
– Malcom got a prize G-Drive. The best player in March by drone. Project FC Zenit and G-Drive
– Sport For Good Response Fund
– Wasserman x United Nations ‘Keep It Up’ Campaign

The winner of the nomination will be announced online at the annual award ceremony in February 2021.

The European Sponsorship Association (ESA) is a not-for-profit organization created to develop the sponsorship industry and brings together the best companies, as well as advertising and creative agencies working in this direction.

#GDdrive #ItsPowerful