As part of the deal the LADA car brand is now the official car partner of Zenit.

AVTOVAZ will supply Zenit with cars from their flagship models, including the next generation LADA Vesta, with both partners holding joint marketing activities, such as the chance to win top prizes on social media and at the match. LADA sponsorship will be seen at the Gazprom Arena, as well as the company's car range being exhibited as part of the Fan Promenade on matchdays.

Maxim Sokolov, President of AVTOVAZ stated: “The partnership between LADA, the leading Russian automoble producer, and Zenit, who lead the Russian Premier Liga, will connect motorists and supporters in their common passion for the world of football, only exciting victories await us together!"

Zenit General Director Alexander Medvedev told us: “We are pleased to welcome the LADA brand, a reliable partner, to the 15 million-strong family of Zenit football club. We are united by our common values. We don't forget our traditions as we strive forward to always be the best and to add innovation to our work. Our cooperation will benefit both brands, and help the development of Russian football as a whole.”

The initial co-operation agreement between AVTOVAZ and FC Zenit is has been signed to work through until the end of the 2022/23 season.