The new collection is inspired by the city's street culture infused with a love of the blue-white-sky blues and the spirit of St. Petersburg. Collection highlights include the Zenit bomber jacket, a full tracksuit, hoodies, and T-shirts.

Petersburg Shield was born as a brand in 2012 in southwest St. Petersburg and is now one of the most recognisable Russian brands of clothing and accessories and has been growing for more than ten years.