Be In Your Element
Our new home shirt for 2023
St. Petersburg is the city of maritime glory and our history is forever linked with the sea, and of course the element of water. The city’s famous rivers, canals and unique embankments are recognisable throughout the globe, and we wanted to pay tribute to our home as it celebrates its 320th birthday. This gave us the inspiration for our new blue-white-sky blue kit. On the front of our shirts we can see St. Petersburg, the map of our city, with the winding water of the Neva and its arteries is imprinted there. More water is depicted with both sleeves representing the waves of the Gulf of Finland and Lake Ladoga.
Our away kit for 2023
The away kit is white with a gold collar, as we’ve seen plenty of gold around the necks of the Zenit players in recent seasons! St. Petersburg, victories, the power of the Neva, this is our history!
When you wear this kit, our kit, you feel unified with the city. When you pull on this shirt, you feel in your element!
Our new shirts are available from all Zenit outlets as well as en.shop.fc-zenit.ru.
Stalinets, the team which preceded Zenit, played in light blue, green, and white colors, although the Stalinets team didn`t have any official club colors due to the problems with supplies of kitss for professional sports teams in the Soviet Union. Thus Stalinets players came onto the field not only in blue, white, or light blue shirts, but also in yellow or even red kits.
In 1940 the team got its first logo, which featured the famous arrow symbol.
Numbers appeared on players` shirts in the USSR from 1946.
Zenit chose two colors for the team in the 1970s, producing team flags featuring the Zenit arrow in a blue color on a white triangle.
The arrow took on a more modern shape in 1978. The word Zenit (in blue and white) was written into the arrow with straight lines, while the letter “Z” was bigger than the rest, to open the arrow, and the letter “t” was used as the arrowpoint. This arrow is considered among fans to be the classical team emblem, and is often used on Zenit items.
The whole idea of being loyal to the team`s colors was a very ambiguous concept: Soviet industry didn`t work on football design, and it was very expensive to create kits on order. So the team played in whatever the club administration could get.
Zenit fans were the ones who made the club`s scarves three-colored: blue, white, and sky blue. This was done to differentiate Zenit from the many other white-sky blue teams in the USSR. As a result Zenit became the first team with three colors in the Soviet Union.
After Leningrad was renamed St. Petersburg, the corresponding changes were made in the team`s logo. However, on the field the blue-white-sky blues started to play in kits without the additional decorations, the historical period demanded that Zenit work on its pitch activities rather than on its emblem.
The first club sponsor was XX Trust construction company. The company`s logo appeared on the team shirts in 1993. Starting from 1995 the team sponsor was Baltika, and in 1997 the team shirts got the Gazprom logo.
Zenit brought order to its club items when it returned to the top Russian division in 1996: The blue-white-sky blues started coming on the pitch in shirts with the official club emblem – an arrow, a ball, and the golden ship of the Admiralty, with the words St. Petersburg Football Team written in a circle around the emblem.
In 2001 Zenit became the first team to come on the field with players` names written on the back.
Golden shirts were produced in a limited amount “in order not to jinx” the team before the final of the 2007/2008 UEFA Cup in Manchester. Zenit players put on the gold shirts after their victory in the UEFA Super Cup in 2008 in Monaco, as well as after the Zenit Youth Team`s championship in 2009.